GodieBlox TVC featuring Beastie Boys re-interpreted track
Screw Van Dam’s impressive ad, this is so dam clever, entertaining and on point!
Firstly, what a great concept - lateral thinking toys for girls! I’m definitely buying this for any daughter/niece/god daughter. Secondly, the engineering of the toys used in the ad - the Rube Goldberg machine with pink girlie toys - is just always fun to watch. And thirdly, lastly, the use of a fave Beastie track “Girls”, re-invented with some excellent lyrics that contradict a bit of the original misogynist tones replaced with “it’s time to change, we deserve a range”, “all our toys just look the same, and we would like to use our brain”.
One of my favourite sticky moments yet! :)